dna test kits deals

DNA testing kits are getting increasingly popular – not only as a way to feel more connected to one’s past, but also as a way to understand one’s genetic health and disposition.

We’re constantly looking for the best DNA kit and Family Tree deals, including those for Black Friday – which in reality started at the beginning of November!

Top deals right now include free access to UK and Ireland ancestry service Find My Past over Remembrance Weekend (8-11 November). Amazon has also launched its Hidden Gems sale which is offering a £75 off voucher on the 23andMe Health and Ancestry kit. You can also pick this deal up directly from 23andMe.

Testing kits are becoming ever-popular gifts for events such as birthdays, Father’s and Mother’s Day, and of course Black Friday and Christmas, promising to unveil a person’s ethnic origins via a swab of the cheek or a spit in a tube. They show you what makes you unique and help you learn where you really come from. You can also tie these into historical records services to grow your family tree.

Once you have sent off your saliva sample, you’ll wait a few weeks and then receive a visual report and even the chance to connect with distant relatives you never knew existed.

DNA kits are a great research tool for amateur family historians and professional genealogists alike.

DNA kits don’t come cheap, with the two top sellers each costing £79. But if you can find the best DNA testing kit deals you won’t need to end up in the workhouse like your poor Victorian great-great-grandparents.

Here we have rounded up the latest DNA testing kit deals so you can save some money and still either gift the joy of family history or treat yourself to a ride back in time. And we also look at some of the most popular family-tree digital records services, such as Ancestry.

Best DNA kit deals

Below you’ll find a carousel of the best deals available in the UK right now, and beyond that we offer more information about each of the different services.

The two leading DNA testing kits are AncestryDNA and 23andMe. Get £75 off 23andMe right now from Amazon (until 12 November) or directly from 23andMe (until 2 December).

AncestryDNA deals and offers

AncestryDNA can estimate your origins to more than 350 regions around the world, which the company claims offers twice the geographic detail of other DNA tests (rival 23andme states it can trace your DNA back to 155 different regions worldwide).

It’s from the people behind the market-leading Ancestry genealogy service, stuffed full of digitised historical records and the best way we have found to start your family tree.

AncestryDNA tests just your autosomes (chromosomes you share with relatives on both sides of your family), and so is less detailed about more distant, ancient ancestors – but fine for most family historians.

It also has the benefit of over 10 million DNA results to make finding relatives more likely and improving the accuracy of its estimates.

AncestryDNA kits are normally priced at £79 / US$99. Up to Black Friday Ancestry is offering £20 off (or $40 off in the US) its DNA kit while Amazon is offering £10 off.

Ancestry also offers up to £20 off (up to $70 off in the US) its family-tree services when you choose the 6-month plans (which combine nicely with its DNA tests). You can also sign up for a 14-day free trial.

23andme DNA test kit deals

23andme deals and offers

23andme doesn’t have as many test results as Ancestry, although at 5 million and rising it’s the clear number two in the field. Slightly confusingly, its main kit is called the Ancestry Service.

It does, however, test three types of DNA – autosomes, yDNA, and mtDNA – where AncestryDNA tests just autosomes to determine more recent ethnic ancestry. Such tests lose some accuracy as the relationship grows ever more distant. This more in-depth DNA testing makes 23andme more accurate further back in time, and can even look at your Neanderthal heritage.

The 23andme kit (called Ancestry + Traits), like Ancestry, is also typically priced at £79/US$99. But you can get £16 off from Amazon or directly from 23andMe. US discounts are more drastic with $20 off.

23andMe also has a Health + Ancestry Service, which examines your genetic health risks (including BRCA1 and BRCA2, Late-Onset Alzheimer’s Disease and Parkinsons), plus Carrier, Wellness and Traits reports. This usually costs £149/$199 and is available either direct from 23andme or via Amazon. You can get £75 off right now from Amazon (until 12 November) or from 23andMe (until 2 December). In the US, get $100 off Health + Ancestry; there’s also $100 off VIP Health + Ancestry. Deals end 2 December.

Living DNA test kit deals

Living DNA deals

As with 23andme Living DNA (£99/US$99) looks at your autosomes, yDNA from your father, and mtDNA from your mother. By testing more than just autosomes, Living DNA can point out centuries-old migration patterns, much like 23andme.

Its visual representations of your origins are super detailed. For instance, it can illustrate 21 specific sub-regions of the UK your DNA may come from. AncestryDNA has 13 regions. It costs £99/US$99.

There are loads of deals on now in the UK and US. Get £20/U$20 off the DNA Ancestry Kit, £30/$30 off the DNA Well-Being Kit, and £30/$30 off the DNA Ancestry and Well-being Kit. Head to Living DNA now to see these deals (Living DNA US here)

Living DNA also powers its DNA tests for Find My Past (£79/US$89), a family-tree-making service much like Ancestry. For Remembrance Weekend (8-11 November) you can access military records on Find My Past for free, which covers all three service branches of the British Armed Forces. This also includes access to POW records, Commonwealth War Grave Commission records and Honour Rolls. Head to Find My Past to get free access to its service.

MyHeritage-DNA test kit map

MyHeritage DNA deals 

Like Ancestry, MyHeritage DNA tests only your autosomes and lags behind the market leaders with a relatively light 1.5 million tests on record.

Usually priced at £79, but you can pick it up for £49 from MyHeritage or £59 from Amazon

Best family tree services and deals

Family Tree History deals


The market-leading Ancestry is the world’s most popular genealogical service with millions of digitized historical records to help you grow your family tree. You can also sign up for a gift membership for its UK Premium and Worldwide records accounts (from £69.99/US$99 for 6 months).

Find My Past is another popular service with many records and a family-tree creator. It has Starter, Plus and Pro accounts, starting at £6 per month for 12 months, which saves you 33% from the 1-month Starter option. You can also get a 14-day free trial.

The Genealogist is another family-tree service that has a wide range of possible accounts, starting with the Starter Personal Premium (3 months at £14.95, 6 months at £28.95, and a year at £54.95).

It also has Gold Personal Premium (from £24.95) and Diamond Personal Premium from £119.45 (12 months). You can compare the prices of the accounts on the Genealogist site.

Right now it’s offering £20 off a 4-month subscription to its Diamond Personal Premium subscription.

There’s also a promotion on the annual subscription bundle that can save you £92. It costs £99.45 (£20 off usual price) and includes a free 12-month subscription to the Discover Your Ancestors Online Magazine (worth £24.99), a charting pack, a Discover Your Ancestors Bookazine, and a Find Your Ancestor Guide (all worth £47).

You can also get £10 off its TreeView (Standard Edition) software for logging ancestry information and tracking your research.

Best DNA and Ancestry Kit deals on now

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