Possible buyers include other South Korean retail giants such as Lotte Shopping, Shinsegae, and Hyundai Department Store Group, as well as private equity funds like MBK, the country’s largest private equity firm, the newspaper reported.
EBay did not immediately respond to a request for comment, and MBK representatives were not available for comment outside business hours.
EBay bought Gmarket in 2009 for up to $1.2 billion, and combined it with its South Korean unit, Internet Auction Co.
At the time, the combined companies accounted for 87% of the country’s online consumer-to-consumer market and more than 30% of the Web shopping mall market, the Korean antitrust agency said.
But Gmarket has faced new competitors, including Softbank-backed startup Coupang, which was founded in 2010 and has the largest e-commerce market share, according to the South Korea B2C E-Commerce Market 2019 report.