Indian online grocery retail industry is sensing an opportunity in adversity as the ongoing lockdown is forcing more and more people to order online goods that they hitherto used to shop at large supermarkets or mom-and-pop stores, known locally as ‘kirana’ stores. 

Online grocery sales which currently accounts for just 0.2% of the overall market, is expected to touch at least 0.5% by early next year if there are no major hiccups on the way. In case, the lockdown continues for some more time and the government in India frees up delivery services, this number could grow exponentially. 

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