The day the new Tag Heuer Connected watch was announced, we stopped by a Manhattan warehouse to check it out. We slipped on the priciest model of this fitness watch, the one with a titanium body which retails for $2,300 (around £1,867 / AU$3,742), and we immediately wondered who it was for.

This is far from the first smartwatch from a luxury brand to hit the market – the Montblanc Summit 2, for instance, came out a year ago – but there’s a fitness edge to the new Tag Heuer Connected that seems at odds with vigorous exercise. Those who work out typically don wearables that are sportier instead of fashion-focused.

And make no mistake, the Tag Heuer Connected is a fashionable timepiece, whether you opt for the burnished titanium, or the less pricey steel model (which still costs $1,800). Both feel like exact, precise accessories that look sharp when paired with a shirt or suit, as its 45mm watch face width, dense dial and heft are coded to a more traditionally masculine fashion – but don’t let us dissuade you, either model will complement any classy outfit. 

(Image credit: Future)

That’s partially due to the interchangeable wristbands, available for $100 (around £86 / AU$173) a pop – including ones made of rubber meant for more active lifestyles and exercise. We didn’t get a chance to try it out under actual workout pressure, but the band is more pliable than other rubber types. 



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