In what is being seen as a major revelation that should attract the attention of ad-makers and brand promoters, a whopping 90% of the viewership of YouTube in India is happening over mobile devices.

In a report released by Mindshare India and online video intelligence and analytics platform Vidooly, it has also emerged that the millennial audience remains the most active group on YouTube in India, with 70% of viewership coming from the age group 18-34.

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